The famed Jamaican born British entrepreneur, chef, musician, author and television personality, Levi Roots, will display his mastery of Caribbean cuisine at London’s prime wine and spirit-tasting venue, when the Caribbean Tourism Organization (CTO) takes the tastes, spirits and rhythms of the Caribbean to the British capital on Saturday. CARIB
Roots, the creator of the award winning “Reggae Reggae” jerk barbecue sauce, will appear at the CTO’s Food, Rum & Rhythm event at the Vinopolis in south east London. He will do live demonstrations of his signature dish, “Reggae, Reggae Jerk Chicken wings, Caribbean mini patties and Roots Rice.

His widely popular barbecue sauces can be found on the shelves of the UK’s third largest supermarket chain, Sainsbury’s. The sandwich chain, Subway also uses the spicy sauce brand in its Reggae Reggae Chicken Sub in its UK outlets, while two pub chains have also begun to include on their menu, several items using his sauce.

Roots’ success in promoting authentic Jamaican cuisine has earned him appearances on the BBC television show, Ready Steady Cook, as a celebrity. The appearance coincided with the release of his recipe book, Reggae Reggae Cookbook. Just this week he won two major awards: Entrepreneur of the Year at the 7th annual Urban Music Awards hosted at the Bloomsbury Theatre in London and Best New Product at the World Food Awards for Reggae Reggae Sauce.